We Design Innovative Experiences That Fuel Smart Growth

  • Cross Hill logo featuring stylized mountain graphic above the text "Cross Hill."
  • Blue circular logo with a vertical line cutting through, resembling the letter D on a white background.
  • "Realnz" logo in bold white text on a black circular background.
  • Christchurch Adventure Park logo with stylized mountain design.
  • Logo for "Flowt Sauna," featuring a circular illustration of a sun and mountains with water. Text below reads: "Aotearoa New Zealand's first floating sauna experience coming soon to Queenstown."
  • The Dunedin Craft Beer & Food Festival 2013 logo in wood texture design.
  • Logo of The Camp, Lake Hawea Holiday Park, with text in a black outline arrow shape.

The best tourism businesses in the world have 2 things in common: a world-class experience and a smart business model. Without both, the business struggles. But with the right approach, high growth, high yield and happy guests become inevitable. At TXD, we leverage cutting-edge experience design and proven business model strategies to help businesses thrive in any tourism market.

Our Services

Design New Business

Validate your tourism concept with a profitable business model, ensuring it is capturing high impact opportunities for greater success.

Redesign Existing Experiences

Offering the best visitor experience in market is a smart strategy. We use progressive customer journey frameworks to create something truly in demand.

Destination Experiences

Work alongside seasoned and guest-obsessed strategists to connect the wider destination experience through intentional design.

If you’re looking to start a new project and need some added resource, let us know how we can help.

Ready to bring a tourism venture to life?

Wooden house overlooking a lake with distant mountains and a grassy foreground