Get Engaged
To engage your team or your destination, strategy sessions and workshops need to be anything but ordinary. Brad Rowe - an experienced tourism strategist and speaker - has worked with some of New Zealand’s most iconic tourism brands, Regional Tourism Organisations and spoken at national events across the country.
We bring a fresh perspective drawn from real-world experience, global case studies and our own tourism journey. Delivered with energy, curiosity and a touch of mischief. The kind that makes people sit up, scribble notes and say, “Why aren’t we doing this already?”
Expect energy. Expect surprise and delight. Most of all, expect to leave with clarity, new ideas and the tools to create high-impact tourism outcomes.
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"I've done a lot of training and workshops in my 30+ years in the Corporate and IT world, but that workshop was possibly the most relevant, valuable and enjoyable I've ever participated in."
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"Thank you! A fun and interactive workshop. It was great to see different people take so many different things away!"
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"Awesome workshop and thanks to the organisers and funders. I really enjoyed this particular workshop - lot's to learn and very inspirational"
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"As someone with a Masters in Marketing, compared to previous marketing workshops, this was surprisingly great and full of insights. It reenergised me to focus on the marketing side again this year."
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"While on a limited time, we managed to get quite in depth on some topic rather than stay pretty basic like some other workshops do."
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"I enjoyed the interactive aspect of the course, getting to hear others ideas and also the clarity and directness of the topics. I think everything was covered well in a short period of time."
Speaking and Workshop Topics
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Focus
Fundamentals of visitor experience design
From product to experience: explore what it means to develop a product into a memorable experience
Learning Outcomes
How to design, build and improve high impact visitor experiences
Strategies for repeat visitation, improved referrals and managing demand
Leveraging the power of moments, emotions and unreasonable thinking in your experience
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Learn the fundamentals of how to design and grow a thriving tourism business.
The session focuses on using innovative design principles to create high-value experiences, optimise operations and drive sustainable growth.
Whether you’re starting out or looking to scale, this workshop will provide actionable insights to help you strategically build a resilient tourism business that stands out in today’s competitive market.
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Focus
Know what markets you are delivering your visitor experience for
Understand the source of these markets and how they book
Use this information to systematically attract more of the right visitors (and less of the wrong ones)
Learning Outcomes
Understand your sales channels and how to optimise them
How to create an appealing offer for your target market/s
Ideas for increasing business yield
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A full day dedicated to Strategy, Sales, Data and Growth By Design.
Tailored to suit small operators looking for growth or large businesses looking to stay relevant in the future, this workshop presents opportunities for all who attend.
Presented with Dave Hockly from Data Story.
Tourism Industry Aotearoa Summit 2024
"Brad Rowe was a standout at Tourism Summit Aotearoa. He shared practical strategies to identify memorable moments, build emotional connections and use innovative thinking to enhance visitor satisfaction."
Teearn Falconer - Member Events Manager
"Brad delivered a well-received two-part workshop series focusing on business resilience and high-value visitor experiences. Drawing from his tourism industry background, he provided practical approaches to target market understanding and sales channel optimization, while bringing fresh perspectives on improving visitor experiences. His engaging, easy-to-follow sessions gave operators immediate tools for implementation. The content aligned with our destination management objectives, and his personalized follow-up support proved invaluable for businesses at all stages. Would happily work with Brad again."
Molly Hope - Lake Wānaka Tourism
Ready for impact?
Phone
+64 21 323 937
Location
L3, 36 Grant Road, Queenstown